Gain the Trust of a Larger Audience than ever Before.
Content Marketing means creating, promoting, and sharing valuable free content online in order to attract and engage a wider audience for your cause, brand or product. In other words, you’re breaking down barriers that once separated company and customer, instead both educating and gaining the trust of a broader audience by using the social web to your advantage.
Great Content = Great Content Marketing
Think of your brand, cause, or product as a story that a journalist might cover. What perspectives might they take or experiences would they try to convey when writing about your organization? How would they find, craft, and disseminate great stories that would touch readers at an emotional level, and in so doing, build trust in your brand?
Susan Kime has over 15 years experience as both an offline and an online journalist. Seeking out great stories within brands comes as second nature, and Susan would love to help you make inroads into strategies and techniques for creating great content that can result in increased brand recognition on the social web.
Taking the Next Step
You’re probably hearing that it’s content that people desire and seek out, and it’s great content that Google wants to rank well in the search results so those people can find you, and your organization. You know that your content has the potential to spread via social networks, generating powerful word-of-mouth exposure for your and your brand. Innately, you know that people don’t want advertising when making purchasing decisions, they want valuable information.
Give your customers what they’re looking for by starting your own content marketing strategy today with the help of Kime Media. Contact us today!