Social Media Implementation and Management
The Wabash Center was founded in 1996 on the campus of Wabash College in Indiana. It is funded by The Lilly Endowment and works to support educators in theological schools and seminaries with grants, and events. In 2013 we worked with Wabash to determine how they could use social media networks to help reach their growingly connected audience. This 3 phase project started with an audience analysis, then moved to the creation and strategic implementation of each account, and concluded with the ongoing creation of content, management and analysis of the content created for each account.